The Honda Ride, Buy, Win Event Returns This August

Hannah Brookes, content author
Hannah BrookesAutomotive Correspondent
Honda CBR 1000 Hornet
Honda CBR 1000 Hornet

Honda's biggest dealer event of the year is back, and Vertu Honda dealerships are getting behind it.

Throughout August, customers can test ride the DreamTech range, discover the reintroduced CB1000 range, and get an early look at Honda's first electric motorcycle, the Honda WN7.

Every test ride and purchase of an eligible model also enters customers into the Ride, Buy, Win competition, running from Saturday 1st August 2026.

A Month Built Around DreamTech

DreamTech is Honda's name for the technology behind its E-Clutch and DCT models, and this August event puts it front and centre.

Colleagues at every dealership are ready to talk customers through the range, match them with the right model for their riding, and get them out on the road for a test ride.

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Rediscovering the Honda CB1000 range

Honda's naked flagship line-up returns to the spotlight this month, headed by the Honda CB1000 Hornet and Honda CB1000 Hornet SP. Both share a four-cylinder engine rooted in Honda's superbike heritage, tuned here for strong, usable mid-range performance rather than outright top-end power.

The Hornet SP adds a fully adjustable suspension package and premium brakes for riders who want the sportier edge, while the Honda CB1000GT brings the same engine to a more relaxed, touring-friendly stance.

Since launch, the Hornet family has become one of Europe's best-selling naked bikes, giving customers plenty of reassurance alongside the performance.

E-Clutch and DCT: Confidence for Every Rider

For riders who want the feel of a manual gearbox without the demands of a clutch lever, Honda's E-Clutch automates clutch control while leaving full manual shifting in place.

It steps in during pull-away and gear changes, then hands control straight back whenever a rider wants it. Dual Clutch Transmission (DCT) takes things further, managing both the clutch and gear selection automatically, and remains available across models including the GL1800 Gold Wing, NT1100, Africa Twin and CB1000 Hornet.

Together, E-Clutch and DCT give new and experienced riders alike a smoother, more accessible way into Honda's range, and this event is the perfect chance to try both.

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Introducing the WN7: Honda's Full-Size Electric Motorcycle

The Honda WN7 marks Honda's first full-size electric motorcycle for the UK market, and it's eligible for the competition alongside the DreamTech and CB1000 ranges.

It offers zero tailpipe emissions, a naked roadster look and rapid charging via CCS, taking the battery from 20 to 80 per cent in under thirty minutes.

Torque output rivals a 1,000cc machine, while power sits closer to a 600cc motorcycle, giving riders genuine performance alongside a quieter, smoother ride.

For customers curious about electric motorcycling, the WN7 test ride is a chance to experience it first-hand.

The Ride, Buy, Win Competition

Every customer who test rides and buys an eligible DreamTech, CB1000 or WN7 model between 1st August and 5th October 2026 can enter the Ride, Buy, Win competition.

The eligible bike must be registered no later than 5th October 2026 to qualify. First prize is a brand-new all-electric Honda Super-N Advance car, with a Honda MIIMO robotic lawnmower as second prize and six Honda Rapid one-day safety training courses, for a winner and a friend, as third prize.

Winners are drawn on 12th October 2026 and informed by 15th October 2026.

Book Your Honda Test Ride

With DreamTech, the Honda CB1000 range and the all-electric Honda WN7 all under one roof this August, there's never been a better time to book an appointment at Vertu Honda. Full competition terms and conditions are available via the link on our website.

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