A Grantham motorcycle dealership has been nominated for a leading industry award after being recognised as one of the top-performing dealerships in the country.
Vertu Honda Motorcycles Grantham on Tollemache Road has been named as a finalist for the 2026 Autotrader Retailer Awards, with the winners being announced at a special event in October.
That event will be held at Manchester’s Co-op Live, a venue for which Vertu is a founding partner.
The Autotrader Retailer Awards are held annually and celebrate the very best in UK automotive retail, recognising those businesses that set the standard through a combination of data analysis, customer feedback and a rigorous mystery shopper programme.
Vertu Honda Motorcycles Grantham secured a place on the shortlist after outperforming 99% of UK motorcycle dealers, reflecting its strong performance over the past twelve months.
The nomination follows Vertu Motorcycles being named as a finalist in the awards last year in celebration of the performance of its Honda, Ducati and BMW Motorrad operations across the UK.
Vertu, the UK’s fourth-largest automotive group, was named as Autotrader Retailer of the Year last year and picked up both the Innovation and Customer Experience awards.
James Henfrey, Vertu Honda Motorcycles Grantham Branch Manager, said: “To be nominated for this award is a fantastic achievement.
“Every single person at the dealership, from the admin team to the technicians, and the sales team to the service team has contributed, and a huge thank you to them all for their ongoing efforts.”
Robert Forrester, Chief Executive of Vertu, added: “Being named as one of the top-performing motorcycle dealerships in the UK is a tremendous achievement for James and his team at Vertu Honda Motorcycles Grantham.
“To be recognised among the top one per cent of motorcycle retailers demonstrates the consistently high standards they deliver for customers every day.”
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