Land Rover is adding to the colour pot for its Defender model with the launch of six new shades as part of a range of hue options it calls ‘Atlas’.
Made possible by the investment of a new paint line facility in Slovakia, the new set-up allows robots on overhead rails to automatically change spray nozzles.
As a result of this, the Land Rover Defender is glancing back into its back catalogue to bring back popular former shades, including Mara Red, which is similar to the well-liked Masai Red that – as the name suggests – is inspired by the Maasai lands in the savannah of south-west Kenya.
Pantelleria Blue is another shade returning to the palette, based on the former Pageant Blue colour that has been offered previously, as is Galway Green and Buckingham Blue.
While four of the six Atlas colours are inspired by the past, the remaining two – Aira Green and Jenolan Gold – are entirely new.
Aira Green references the mossy banks around the Lake District’s Aira Force Waterfall, while Jenolan Gold takes its name from golden limestone caves under the Blue Mountains in Australia.
The Atlas shades come with a black contrast roof as standard, though white is available as an option on 90 and 110 models.
“The Atlas colours are the rarest expressions of Defender, created for those who value individuality and authenticity,” said Defender brand managing director Patrick McGillycuddy.
“The range introduces a vibrant and rugged set of new exterior finishes to our clients, offering even greater customisation and choice to an already comprehensive line-up.
“With Aira Green and Jenolan Gold, clients can choose newly created colours to push the boundaries of adventure, while Galway Green, Buckingham Blue, Mara Red, and Pantelleria Blue exude the legacy and heritage of Defender’s globetrotting history.”
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